Popular Post
Showing posts with label New Zealand Fashion. Show all posts
Showing posts with label New Zealand Fashion. Show all posts

Nom*d Plume

I LOVE Winter fashion! Kiwi Summer fashion is very disappointing. I find I still live in Havaianas & cut off shorts, although did find a few cool cheapo Maxi dresses this season, now that NZ caught up with that trend! As Winter approaches, I look forward to donning long boots, scarves and knitwear. When it comes to knitwear, I have long been a fan of the brilliant label Nom*D, the Kiwi label started in Dunedin in 1986.


I discovered Nom*D at their store Plume Dunedin in 1991 when was a student@ Otago Uni. The store is awesome - check out Isaac's blog post here.

The grungy black, charcoal and grey palette of the clothes echoed the cold, stormy, grey gothic vibe of Dunedin and the grunge sensibility that abounded in the early 90's. I spent my time in Dunedin swathed in black, holey woolly stockings, short velvet culottes and as many layers of wool and black eye-liner as possible. I wore workman's Norsewear socks on feet clad in well worn 6-inch black Docs. Other favourite items included my Dad's long dark brown suede jacket from the 60's and a British racing-car green crochet jersey, bought from my one respite from limited NZ fashion - the Freeman's catalog from London! My very kind mother bought me the odd piece of Nom*D or Zambesi upon visiting Dunedin and I coveted these pieces, little bits of luxury that I mixed with woolly beanies, tatty jerseys and punk t.shirts worn over black skivvys.

Designer Margi Robertson's store Plume in Dunedin used to sell Martin Margiela, Zambesi, Demeulemeester and of course, Nom*d. The brand seemed to encapsulate everything I loved about NZ fashion - dark colours, boots, asymmetrical cuts, deconstruction - the vibe was broody Vampiric angst tinged with punk/goth sensibility, and WOOL - warmth is a must in chilly Dunedin. But looking cool too! "In part, the label owes it's noir-ish aesthetic to Dunedin, a city situated in the remote, rugged surroundings of New Zealand's South Island...a university town with an international reputation for its alternative music scene, and a preternally gothic atmosphere". Very Twilight! There's a great interview with Margi from Oyster mag, here.


Danse Macabre, Nom*d @ Fashion week, November 2010



Nom*D remains a shining star of NZ fashion. They showed at London Fashion Week in 1999. Nom*D designer Margarita 'Margi' Robertson's sister is none other than Liz Findlay from Zambesi. Very talented family! Liz moved to Auckland, but Margi remains in Dunedin. If you ever venture down South, do check out Plume, which is still going strong behind those beautiful lead-light windows. You'll love it!









Viva TK Store!

My favourite shop in Auckland is TK Store. A styley friend introduced this fabulous little mecca tucked away in Grey Lynn in 2007. Industrial, sleek design with concrete floors, a saddle in the window and Barcelona chairs to lounge on - I was in love!



It's so hard to find the perfect dress, but TK Store delivers every time. Whenever I need a party frock, I head here. And, the staff are friendly, cool & super helpful! Even better, there is now a second store in High St!

The very talented Turet Knuefermann's aesthetic is sexy, glam, tailored and cool - ideals I found hard to find in Kiwi fashion upon returning to NZ in 2007 from a seven year stint living in Sydney. I struggle with the ubiquitous Kiwi fashion look - dark, layered, shapeless. Designers like Turet understand that Kiwis want glamour too! Her inspirations include Tom Ford, Cavalli & Galliano, and their influence shines through in designs which have great names such as Dita, Hendrix and Nico.

I took my Mum to TK Store on my second visit, one morning after traipsing around Ponsonby & then getting caught in a pouring deluge, as Auckland does. We dashed into the store, soaking wet. I was on the hunt for a stylish LBD for a party, and a fabulous afternoon ensued, after we were greeted with a smile and a Flat White! I found racks of amazing dresses and tried on FOUR - ALL of which I loved and were cut to flatter my curvy figure - a refreshing experience. The salesgirls were uber helpful and suggested all sorts of styles I didn't think would work on me, but looked amazing. Check it out, at 50 Brown St in Ponsonby or the corner of Vulcan Lane & High St in Auckland City.